![]() You can probably see from the photo that this was a favourite of mine and well-used up until I discovered the Fudge shampoo. It gives that lilac tinge and knocks out brassiness, a great little product. It’s not strictly a shampoo as it’s a mousse you put on to towel-dried hair but it really is so effective. I bought this after seeing rave reviews for it on Amazon. It smells amazing (like Parma Violets!) and it does make my hair feel silky soft but I didn’t notice any difference in terms of counteracting brassiness or making my hair look whiter or brighter. I love Lush and I really wanted to like this. It doesn’t make your hair as purple as the Fudge shampoo, it makes it more silver so if that’s the effective you’re trying to achieve then this one’s for you. I’ve bought and rebought this many times, it’s almost on an equal par with the Fudge shampoo, you just get a bit less for your money! It was recommended to me by my hairdresser and it really does counteract the brassiness/yellowness you get when you bleach your hair. It seemed to be just a normal shampoo coloured purple rather than a toning shampoo as it doesn’t stay purple when on the hair. I didn’t see any difference when I used this shampoo. It smells amazing and leaves my hair feeling really soft. If it is what you’re trying to achieve then leave it on for 5-10 minutes at a time and your hair will have a lovely, discreet purple hue. It does give my hair a lilac-y tinge so if that’s not what you’re trying to achieve then maybe only use it once a week. This is my favourite of all the shampoos I have tried. I found it difficult to lather and that it doesn’t brighten my hair – no noticeable difference really. Not strictly a purple shampoo, but this shampoo promises to ‘brighten and illuminate’ white or grey hair, and the reviews on Amazon say it’s effective for taking away yellowness. There are a couple I haven’t tried yet – the Joico purple shampoo is next on my list – but here are some short reviews for the ones I have. Finding the best purple shampoo for bleached hair has become quite a quest for me, and as there aren’t actually that many reviews out there I thought I’d write my own so I can save anyone searching for one a bit of time and money. When I first dye it platinum blonde, because of my natural hair colour it goes quite yellow, and so I need a good purple shampoo to tone down the brassiness. Here are 20 purple shampoo favorites worth lathering up for, according to editors and experts alike.Since I dyed my hair platinum blonde from the dark blonde it is naturally, I’ve spent a lot of time trying to find the best purple shampoo. Now that you're a pro on all things purple shampoo, you miiight be in need of a li'l product inspo. Most filters change the tone of your picture from cool, to warm, to green, to pink, and so on." ![]() "I like to think of it as putting a filter on a picture. "Purple shampoo can also be used for anyone with highlights that need toning or whose hair naturally has a warm undertone who prefer their color to look a bit more cool," explains celebrity hairstylist Ryan Richman. The product can address a number of hair concerns, not *just* blonde hair that needs extra oomph. Wondering if purple shampoo is a treatment you really need? Well, good news. He recommends only using a purple shampoo once a week or saving it for whenever your color starts to look dull. ![]() "The only danger is that people love the result so much that they use it too much and then their hair gets a violet tint to it," warns David Adams, color director at FourteenJay Salon. And while you may love the results, you won't want to overdo it. "Violet shampoos can counteract any brassy yellow or orange tones that can happen over time," says Hazan. ![]() Similar to how you use a green makeup primer to cancel out redness, purple is directly across from yellow on the color wheel, which means they work to cancel each other out. "Hair can turn brassy for a number of reasons including environmental factors like chlorine, pollution, hard water, natural oxidation, or even product build up," explains celebrity colorist Rita Hazan (the woman responsible for keeping so many A-listers blonde fresh, including Beyoncé). Basically, every unnatural blonde knows the struggle of keeping those tones at bay. Blonde hair is a commitment, especially when it comes to maintaining a specific hue that doesn't look too yellow-ish or brassy.
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